BRAND
STORY

PEANUTS was released in 1950 by Charles M. Schultz(1922-2000) and continues to become popular around the world. Charles shows social insight and irony in the comics. Snoopy first appeared in the comics on October 4, 1950. In January 9,1956, he began standing up using his hind legs. Later on, Snoopy began to have strong anthropomorphic features, preferring role-playing and immersion
in it as his remarkable feature.
In addition, "the infinitely rejected writer" is typical of Snoopy, who first wrote on a dog roof with a typewriter on July 12, 1965, from which came the famous phrase "It was a dark and stormy Night".

SNOOPY 70周年商标

GLOBAL
ACTIVITIES
After a generation, Snoopy has been popular for nearly 70 years.
As the "most popular dog in the world", Snoopy has theme parks in Shunde, Guangdong, Shatian, Hong Kong, and China Resources Colorful City, Beijing. He is active in brand owners and art circles every year, keeping the ever-new popularity, and keeping fans' enthusiasm soaring.
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