VIPO MIFFY

BRAND
STORY

Miffy was born on June 21,1955, when the creator Bruna and his wife were on vacation with their children.Their little boy plays with a toy rabbit, when Bruna suddenly remembers the rabbit he had as a child and draws a rabbit on paper- the original Miffy. Miffy attracts children and adults around the world.

People are infected by her simple, naive, positive attitude. But she will also occasionally shed tears. This true temperament makes Miffy more fresh, real life. We believe that both adults and children can find comfort in her story.

GLOBAL
ACTIVITIES

Every year there are many Miffy exhibitions and events around the world. In 2021, Miffy&Friends Show was held in Bunjil Place, Narre Warren district, Melbourne. In the same year, a two-month limited pop-up store appeared in Taipei, attracting a large number of fans to experience the wonderful world of Miffy.

PRODUCTS

BRANDS

LE PETIT PRINCE

SNOOPY

MOOMIN

MIFFY

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